OP, you and I are relics of gaming. We come from a time long past where 99% of what made an MMORPG an MMORPG was leveling. The game was about the journey, not the destination. These days, people just want to get max level as fast as possible, so they can complete "content" as fast as possible, getting max rewards as fast as possible, with as little resistance as possible. Most people see leveling as an obstacle. Something in the way, to be overcome so they can "play the game" as fast as possible.