THIS right here.
Not that I'd enjoy (or willing to) go through WoW's soulless text wall quests and goofy cutscenes again, but a lot of the time in FFXIV I'm messing around in New Game+ Main Story or Side Quest arcs on my high or max level Jobs to see the story again and utterly obliterate annoying characters/villains for laughs.
Or catching up on new lower level side content that I haven't done yet because it's actually worth experiencing most of the time. It doesn't feel like a waste of time unlike in WoW.