At first glance, it's some random Halloween witch doll with a poofy wig and laidback horse ears (why horse ears?).

When I check the close up of the face on the SE Store site, it becomes extremely creepy (do not look at the close ups if you're already creeped out by the launcher pic).

The only thing that connects it to Y'shtola for me is the face tattooing. Clearly it's reflecting the Dollfie brand aesthestic, which doesn't appeal to me, and not the in-game character.

For those shocked at the price, that's not outrageous for a good quality 24 inch collectable doll. I'm just not seeing "quality" in what little information is available. No details on the material used for the doll body sculpt other than resin eyes, no list of the fabrics used in the outfit other than "leather gloves" (though there's only one glove). Maybe Dollfie has a standard material and fabric they use for all their dolls, and they just assume buyers know what it is?

If you're not into Dollfies, I wouldn't worry about it. Lots of other things appear on the launcher that we don't care about. No use getting worked up over a doll.