I Think I'm ok with that.
I come from a pretty competitive background in WoW(Top 100 for the last... decade), but even there I never felt the need to bash people. "You catch more flies with honey" has sort of always been my mantra when gaming.
Having come way further with just explaining stuff to people and being supportive, so I kind of dig that it's the vibe. I already had to simmer down a couple of guild mates that transferred with me , people tend to blur the line between being constructive, and just downright rude sometimes.
But not had that in this game yet , perhaps one player in an alliance raid, but everyone promptly ignored them