I'd prefer the fine dining experience to the fast food approach where my MMO of choice is concerned. By their very nature, they're well suited to long term investment and I firmly believe that the pursuit of mass appeal contributed heavily to WoW's fall from grace given that it had everything going for it at one point in time.

I'm not even convinced that FFXIV is actually going for mass appeal in its current form so much as losing itself to whatever gets the most hits on Twitter and Reddit - both of which are platforms that a significant chunk of players do not invest in to any significantly degree due to how much of an echo chamber both sites have become.

True mass appeal comes in offering something for everybody. Just as a good restaurant will have an extensive and varied menu, a good MMO will bring multiple things to the table. Yet recently it seems like more and more content is being cut away from the game altogether.