To those that say FF14 is not a big dog in MMO's

[linayar]

SL just doesnt have continuous rewarding content after loot changes. Lessened loot means less drive to do rewarding content. Maw and Torghast offer no long term rewards for actively doing them.

This is one reason why M+ likely won't work as an endgame power progression content for FFXIV. The current reward structure just doesn't have room to accommodate such a content and not many people would do such difficult content without "proper" reward.