It's the same Borg unit that shames anyone that dares to think differently.
IMO a lot of it has to do with gardening and outdoor space, and the feeling that you've basically got a glorified room at the FC house.... but you don't have the FC.
It would be highly amusing if they gave instanced housing the same equivalent as the large house and it fell flat, as I suspect the social aspect of wards is one of their main draws.