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  1. #10
    Player
    Edax's Avatar
    Join Date
    May 2018
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    Shirogane, W15 P60
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    2,002
    Character
    Edax Royeaux
    World
    Leviathan
    Main Class
    Samurai Lv 90
    Quote Originally Posted by Melichoir View Post
    Have to disagree. Insulting your potential buyer is an actual marketing ploy, but you just cant do it on the fly and its very contextual.

    "That glamour you have..its very mundane. Last season. Old hat...But this, this is the new fabulous! This is whats in. Whats Hot. Whats new. And you can be a part of that." It's all about framing and who youre marketing that too. People who are 'keeping up with the joneses' would be more receptive to this marketing tactic. Particularly if you had people who are 'in the know' sell it as such. Its all abut target demos and the way you display it.

    That is the take away that Im seeing from this. Now you might personally got hung up on the word mundane, but I dont think most people would. Or at least people who this might be targeted at.
    It's a common marketing tactic, but one that results in fewer sales because consumers inherently don't like being talked down to. You use it to target a specific demographic but at the risk of harming the goodwill with everyone else outside of the demographic, which is why it's a no-no. It's the kind of tactic employed by individual salesman trying to one up the other if they have the right charisma, but it's not the kind of tactic the whole marketing team would want to employ.



    "Make your customer look good, and they will love you for it. Make them look bad, and they will resent you and wait eagerly for the chance to get even." - https://zatomarketing.com/blog/stop-...our-customers/
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    Last edited by Edax; 05-01-2020 at 02:28 AM.