The FFXIV Cash Shop is greedy

[Halivel]

Player satisfaction is why people play the game to begin with and is likely most important factor to consider, especially when you have a subscription business model. Even Activision/Blizzard seems to understand this with how they are relatively conservative with amount of Cash Shop items, however I'm sure that even they are stretching with what they can get away with and have the Cash Shop as a contributing factor of WoW player dissatisfaction.

So some players are entiteled enough to think "I payed 13 euro in 2013, and still pay 13 euro in 2020, company should give me more and more but don't dare they keep paying their workers money because reasons", and the one who's greedy here is the company?

Cash shop, while can be, and often is, annoying in its existence, is one of the rare ways to keep subscription fee from raising, and that's what matters much more for a consumer than the size of the shop. Believe me, if cash shop would be removed or didn't exist to begin with, and sub fee raised every year, because prices in gamedev don't mysteriously stay the same, that's where the real blacklash and massive unsibbing would happen, even if most people would logically understand why it happened. I personally probably wouldn't play this game if sub was higher, not because I don't want to pay more, but because I just couldn't afford it then - 15$ with 400$ wage (and my country isn't very generous with wages unless you're a politic) is already quite a lot as it is, and I know plenty of people who are the same. Having the compromise in the face of Mog Station helps people, who doesn't want to or can't spend more on a monthly basis, spend less with occasional extra spendings when they want to/can do these extra spendings.

Once again, amount of items in shop doesn't matter more than prices do - it's a factor, but it doesn't exist in a nutshell. What matters is what exactly and how much you can to buy for the same price. Quote, because you either didn't see it or conveniently ignored. I don't care if WoW have just 5 pets in shop if I need to pay 10$ for each at once, when I can take more for the same price in other shop or take the same amount for a lesser price without loss in the quality on top of that. And I don't think that I'm the only person who thinks this way. Mog Station is one of the rare examples of a decent balance between guality, quantity and price (and some items are still considered expensive regardless, and some items could look better than they do).

I am a consumer. I get spare 20$ (18€) and think "okay, wanna spoil myself and buy something cute in shop". I open Mog Station and can: buy 2 mount for 8.40€ each, or 1 mount for 8.40€ + 2 minions for 3.50€, or 1 mount for 16.80€, or 2 attires for 9€ each, or one attire for 13.50€ + 1 minion for 3.50€. Then I open Blizzard shop: I can buy... 2 minions. Wow, Blizzard certainly wins! (No it doesn't).