What these threads and forum complaints would hope to achieve then is to add a circumstance for SE to consider for determining what does or doesn't belong in the Cash Shop.
I'm sure SE considers and observes World of Warcraft in nearly every decision it makes, same as every other paid MMO on the planet. It's the standard they're all judged against, and they know it.
I think they also understand the futility of trying to BE World of Warcraft with only a fraction of it's subscriber base and resources, though. It's fine if you have issues with the Cash Shop you want to express, but I feel like a direct comparison to World of Warcraft is the wrong approach.
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