To you. However, I have an alt and zero interest in replaying ARR. I value the time it would take to grind through all those quests more than the $11 it'd cost to skip them. So...
What if it is? I used restaurants as an example for a reason. A lot of people would argue paying $40-50 for a steak is absurd. Just as many wouldn't bat an eyelash. It all comes down to how someone values what they want. You also conveniently ignored where I brought up the cost of game development has skyrocketed yet retail value of games hasn't budged in well over a decade. Companies don't just eat those costs but shift at least a portion onto the customer.