The bigger problem with WoW's cash shop is that the economy is directly tied to it through tokens- so basically the in game economy in WoW is dominated by RMT. In most MMOs, you can also put store items up on the AH, and in pretty much every mmo, WoW included, there's a considerable amount of RNG crates- WoW having its TCG where some items have been known to sell for thousands. At least when you go on the FFXIV shop, you know the exact price of every item, and I think this is the only MMO which that is the case.
Now, it is true if you solely look at cosmetics, that WoW's cash shop is quite small. But I guarantee WoW players aren't counting all the other very expensive services such as race/class/server/faction changes, many of which have made Blizz excessive amounts of money due solely to Blizz's own glaring ineptitude at running their servers.
Prime example now being Classic WoW, where Blizz intentionally ruined server balance on multiple servers, ended up with several more dead servers- and then sold tens of thousands of expensive server xfers to players that basically would not be able to find groups to do content otherwise. I think in that case context is needed- I don't believe FFXIV is particularly heavy on 'if you do not spend extra money, you simply will not be able to enjoy the game', while WoW very much is and generally Blizz's business model is to mess things up themselves and then have players pay them more money for it.
That's as someone who is playing classic and has been playing WoW since mid Vanilla. I think two things often happen- Blizz gets a pass for their predatory practices, and most players ignore that Blizz doesn't need to rake money in from cosmetic sales since they're doing so from service and tokens which are basically gold selling.
Would people rather have FFXIV become like every mmo and sell RNG crates where all cosmetics are, removing pets/outfits/mounts, etc... from the game itself and instead giving you low chances to get anything that generally have you pay 100-200 bucks for a single item you want. As well, have FFXIV sell us gil, while naturally doing the thing that all in game currency sellers do in ramping up in game RNG elements to extreme levels and including complicated and massively time consuming grinds for just about everything to ensure people need to spend a lot of real life money on that gil?



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