This game is on easy mode right now. There are no pop hierarchies like sea or sky pop items and there never will be. MMOs have to be easy right now to attract people. Most servers are full of very young, very unskilled, very undisciplined players. It has to be easy.

At the same time, most average players can't even beat Moogle. Some still struggle with Ifrit.

This game is caught in the middle. The majority of players want to mash one button and get giant treasure chests whenever they want without fear of death. The few of us still serious about MMOs and are old farts want long drawn-out pop hierarchies like having to farm all of the chambers in Einherjar for one single chance to fight Odin maybe once a month. FFXIV is in the middle because of that, and it pushes away both sides.

2.0 needs content for both or to just pick one, if it wants to succeed.

The end.