So you're saying the issue is with the community and the fact that they, for some reason, don't want to improve and are "just here for the tomes lol" so they have zero competitive spirit therefore they don't want to / don't care to improve.
Because I agree.
There are some issues with PvP, just like any PvP mode in any game, but the biggest issue is the community and its lack of want to improve. How do we fix that? Outside of heavy SE interference or another meteor destroying Eorzea and it being reborn with a heavier focus on PvP content...I honestly don't know.