In my old mmo, I was a guide and then a senior guide for a few years. Our reward was we got our sub each month for free "if" we met the requirements of the program. One requirement you had to devote a small amount of your game time each week and do what the program was set up to do. We weren't really mentors, but we did try to help anyone who stopped us to ask a question. We couldn't answer questions that gave away any part of a quest or teach them mechanics of how to defeat mobs or bosses, because it was left for the player to discover the how's, when's and why's of the game themselves.
What we did do is go out and interact with the player base on our assigned servers (usually another server that wasn't our home server). We had quests with small rewards to give out to those who participated. We had the ability to give a server wide shout out that started each quest. Quests that the guide could pick from a list that were pre-programmed into the game. All we had to do was execute the quest once the players had found us and gathered around. We would do a little rp around players and click on them to give them the quest which when completed would automatically give them the reward. Players loved the guide program.
Just to be a guide you had to apply and not just anyone could be a guide either. Like only vet players who's played 2 years or more, things like that. Main thing was you must put in the suggested hours each week to remain a guide and get your sub for free. If the program was full, you sat on a waiting list too.
My point is this program SE created was doomed from the start, because any Joe can wear the crown, the requirements are too easy to get passed. There is no supervision or repercussions for poor performance and yes the reward for your time is not there as incentive. They should scrap this program and start over. Give it a new purpose and make it fun for both sides.


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