This was discussed heavily on FFXIVCore right after the earthquake. The fact of the matter is that donating to an organization established to provide help is a much more effective way to have your money go to the people who really need it. Non-profit organizations are typically tax-free and have much more experience as to how to use the money to have the greatest impact. They also have more transparent accounting, so you can see where your money is going, and how much is being spent on overhead costs. Not to mention there's nothing stopping a for-profit company from taking a portion for themselves. I won't even get into what charging for XIV right now might do to the remaining community.

I know your heart was in the right place, but why do you feel using S-E as a middle man is a better idea than donating directly to the Japanese Red Cross?