Need to address the Eureka in the room.

[Alucard135]

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Now that I think about it, that's actually right. Instead of players spamming the open world quests, fates and levequests to level up, it became an instanced duty farm all over. Whenever I would level up an alt in another MMO, the most rewarding thing to do was to grab a bunch of quests and do them simultaneously. But here, for DPS, it's just spamming PotD and HoH. A friend of mine decided to grind level all his classes to 70 and all he did was PotD and HoH for days. If leveling other jobs was more profitable in the open world, it would populate it. I think SE has realized that the game became so heavily dependent on 4-8 man instanced duties when they designed Eureka and created BLU (yes, I know Eureka isn't everyone's cup of tea lol). The trust system can be a good start for a more challenging open world experience also if it was rewarding enough to keep players in the open world (time to kill Minfilia).