If the same rewards were attainable season after season, saying "I'll get there next time!" would make a lot more sense. It would be akin to downing a boss in Savage -- you learn the mechanics, optimize your class and work with your team. Victory is practically assured this way.
Feast can stack the deck against you right from the start (poor matchmaking + a very limited and shrinking pool to draw from + queues that last for hours), and that can make even the most determined player feel defeated right out of the gate.
And I agree that losing SHOULD spur you to try harder -- but we all know that losing is the core source of the toxicity in Feast. So much so that they had to remove the chat and adjust the skills to encourage more people to play (which doesn't seem to have helped much IMO). Even when they made it so that only your highest score counts on the boards, it didn't really do much for participation. If you lose, you still have to make up lost ground for the points you lost. Combine that with multiple losses and the aforementioned deck stacked against you in some cases, and realistically, who's going to look at that and go "Oh shucks. I just need to try harder!"
They could even tie old rewards to number of kills/assists just as they did the minions. It's no less a show of skill if you killed or healed X number of players in the small seasonal window that those rewards were available versus doing it at your own pace. Some people hunt to the exclusion of everything else and already have their Centurio Tiger. Others go at a more relaxed pace - and know that it will still be there even if it takes them years. That encourages people to continue.


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