partly due to how game companies love to cater to their share holders instead of the players, you know the people actually buying their games. Seems like 99% of game companies today only know how to treat their players as recurring monetized incomes then actual human being who desire entertainment.
Case and point: The shift to heavy RNG and glamour focused end-game. While rewarding and engaging to those who simply want to stand out or casual play, disappointing and monotonous to those of us who use skill as a measure of identity. I'm sure we all had our spots in Mor Dhona,Idyllshire and Rhalgar's Reach where we afk with our raid weapons while we wait for the next content, which continues to be further stretched out with every expansion. We went from 3 month patches to 4-4.5 month patches, while still keeping the same amount of content as the former but with the same resources going into "new content" that constantly falls short of its mark.
As someone who has been with this game since 2.0 launch its really sad to see the state of where it is and un-subbing for longer periods of time has become a far more easier decision as of late until the inevitable. It also doesn't help that the dev team is out of touch and lack any sense of foresight. I'm still annoyed that they added a favorite mount list but failed to add a favorite mount roulette button. Also seeing all the whales in-game just makes me think that SE is so blatant about their "whales" and their "whale" demographic that they can tout it and people will still defend them.
This census doesn't surprise me and I predict the next expansion will have far more "fan service" to get those people back only to lose them again when they realize that the grind is for naught, and only meant to keep them addicted in stead of entertained. As someone who is addicted, Im just glad there are other games like monster hunter world which broke SE's grip they had on me for a few months when it released.
TLDR: census doesn't surprise me and I'm disappointed in what FFXIV has become but can't do anything to change it.