Probably the most important thing in this game is the social part of it for me. When content gets old and stale you need good people around to keep it fun or just keep you interested in logging back in to see them. We run stuff together, help each other with crafting/gathering, throw a full party together to let a DPS main scared of tanking give it a proper try without pressure. I've made a lot of close friends actually that I keep in contact with outside of game too.

Also I'm not surprised to see so many people don't work at maintaining a large social network here. Takes effort to find the kind of people that stick the long haul out with you, and I feel a lot of people hyper focus onto the PvE content and only what they want to accomplish on that side of things.