Its interesting, the angle the promotion page is going at.

How to Participate

Create a character in FINAL FANTASY XIV.
New players must first purchase the game.

Level up your character to 70.
Complete the main scenario quest "Stormblood."


Players eager to participate may wish to consider purchasing optional items to increase their character level or skip immediately to quests in the Stormblood expansion.

Purchase FINAL FANTASY XIV and Stormblood Purchase FINAL FANTASY XIV and Stormblood