Which is where they got their prices from. Everything on there is also account wide. Sparkle pony was $25 USD as a charity item which started it, along with 1 or more that followed until they just started releasing them without the charity attached and made it the base price.
You know what WoW also has? The Spectral Tiger, maybe if you ask nicely SE will let you buy a mount for >$1500 USD too.
No, its perfectly reasonable to be seeking lower prices. We know why Blizzard chose their price, why did SE other than to copy the competition? Do they not feel they could increase the volume of sales or is it the same stubbornness leading to cyclic content? Steam works for a reason.



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