It is not really official. The race began early, when europe didnt have the game yet. Many people did watch who would get the world first, the server first. The competitiv spirit is inside many human. It is not a bad thing, it force everyone to give his bests. it become bad when people do it with excess... as many things.
There is nothing official, raider.io and wowprogress are site that show progress per server but are not. When a guild kills a boss, they tweet it now. And site like wowhead transmit this. Blizzard just come and say "gratz people" and nothing else. Those site get nothing official, even if blizzard's team are refering to them sometime. they are good site btw.
All these we already have on FFXIV, many people did watch with ultimate, we had tweet for twintania kill and others. SE did also tweet to applause those one.
Warcraftlogs, FFlogs, site to compare yourself to others. either to improve yourself, or to a competition spirit. neither site are "official" site.
WoW or FFXIV didnt build directly this competitiv thing, it is natural as human, Blizzard just made choice to go the way people are doing it. adding the "realm first" achievments. They did appear in WOTLK... after 4 year of competition. Just follow the community way to do.
For both game i watch those world first realm first. And then, it dont really change the way i play; most toxic player are people that consider they have top world level and are shit. As those people crying about EloHell. Just ignore them. they cant even understandt there is many way to play. Those who want competition, to those who dont even touch the end game content
BTW, Yoshida want some competition, it is the way "the feast" is made. with season, ranking, some reward for the ranking, and he want some live show competition during fanfest.
But it doesnt mean it takes wow route, and FFXIV must not take wow route. People are (in my mind) speaking a lot about wow simply because FFXIV is not in good situation, i mean in game, contents. and so people try to see elsewhere. WoW is the most comparable MMORPG : both are subscription model. a PvE systeme with 3 tier per expansion. The roulet Xpert remembers to a lot people the "heroday" when there was emblem of justice, valor and so much... Memoquartz we call it in FFXIV. But wow lost part of those. no more emblems to buy stuff for main example.
For now, FFXIV is on a strange situation, 4.0 goes out, most people already did most content, except sadic, 1 month after release... With only levelig more and more job as content. 4.1 came, a 3 years silly housing system finally came to explosion, a new primal that many people already cleared and farmed after 2 weeks, and rabanastre, the weekly travel, for 2 hours, hard the first week. 4.2, new raid story mode, new sadic, new primal clean and farmed in 2 week. And then? all time nothing else leveling more jobs. "farm hunt, farm treasure" but for many people they already did this during ARR/HW, they get all from those expansion, and they have already all from stormblood maybe...
Finally came Eureka, 17 month waiting, son of 2 fail, People had many hope, too much hope maybe. And all we got is mobs bashing like 15 years back, with no difficulty, just long bash. Or else, fate train, as we did to level. as this was the only efficient way to leveling before 2.1, and stayed a really efficient way until palace of the dead came out.
People like me loved FFXIV at release, and had many hope about what it could become. I loved this FFXIV as i love WoW, and my first hope was not a "WoW bis" but a real competitor to wow, with choice different than blizzard's choice, to make another great game. I dont want FFXIV to become a copy of wow, just another great MMORPG, with sub system, with different things that wow has to offer, a different philosophy. The only philosophy i see is "grind, more grind, even more grind, time sink ever and ever" It was great MMORPG build this way yes true... 15 years in the past.
The topic mainly ask "should FFXIV take a new route" the main answer is "yes" or "no" the "as wow? as [other MMORPG]? as [example of route]" comes after. and more, We can ask to see a route change, but the final decision is Yoshida's decision. even more for "which route"