I think the real issue is people expect that exciting new car smell from a car they have been driving around in for 5 years. No matter how much you repaint it, get it detailed and waxed down, no matter how much you clean up and vacuum up the interior. Those leather seats you've wallowed all over will never feel like brand new leather. You will never get that new car smell from an old car no matter what you do, and no matter how much tweaking you do to it. That 2013 model car will never be a 2018 model, no matter what you do, short of them stripping it down to its chassis and rebuilding it from scratch, al a ARR or just scrapping the game and building a new one and doing something completely different.

Unfortunately, completely different is never guarantee'd to sell, which is why we get the same MMORPG re-iterations since EQ.