I agree that the pricing is ridiculous, but it could be way worse. There are many MMOs that charge $40 to $50 USD for a single vanity outfit on the cash shop. Mounts can be $50. One game I forgot name of sells a pair of wings for $90, not joking. Path of Exile is one example of insane pricing, and I use to spend $80 in Maple Story for vanity that included hair style, dress, and weapon. $18 for this one outfit isn't even half the price you'd be paying for it in many other MMOs. These prices will seem much higher to you if you don't have much experience with CS pricing in other MMMOs. Yes I'm aware those are free to play, which could be why we pay a lot less for the optional CS stuff. I'm not justifying these prices, but just pointing out that you don't know how good you have it. As long as there are people with a lot of extra money to throw around, SE can and will profit. I just hope they don't continue increasing the prices.