Whether they will eventually do it will depend on the sales of the bundled products. I think they have to get to a point where they're comfortable that the bundling is doing them more financial damage than not. I very much doubt they've not thought about this. They are very conservative as a company, though, and probably won't rush into doing it. The idea of a tie-in does make a lot of sense, to me, as certainly at a psychological level you do feel the product has a value-added element to it. Some people clearly disagree, but they're not going to budge on it unless they can be convinced there is a solid financial case that will increase net profit and hopefully not cannibalise their sales of the bundled products too much. Simply stating it might increase net profits is not going to interest them without some data to hand and I think they'll only trial it once they get the go ahead from their business and marketing analysts to do so.



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