It's the first feature abused in open beta's, regardless of the game. RMT starts in betas.
My thought on this is how Mabinogi functioned. Basically the chat system in Mabinogi was equal to a separate IRC chat and separate instant messenger. The instant messenger aspect was horribly abusive. But the local chat was pretty much zone-wide, and the more people there were, the more text tried to be rendered, which resulted in a lot more lag the larger the chat scrollback buffer window became. Anything typed (press enter first) appeared in the text bubbles. The fact that it tried to use a better font resulted in all the rendering lag, and switching to the fixed-width bitmap fonts often removed enough latency that people modded their client specifically for that, even though it barely did anything (it was the scrollback buffer that was was impaired.)
So leave the scrollback log in the game but don't render anything more than what the log window would normally have, if you close it, you just get a "enter text" line after hitting enter with a widget icon to bring the log back up.
The problem regarding walls of RMT text is that there is no possible way of throttling it without throttling everyone, and sometimes this becomes needlessly infuriating when RMT decide to block marketboards from being visible with their spam. Hence Level 17. That's about 8 hours of play if you watch the cutscenes.
The distance falloff/line-of-sight is essentially away on the server-side to basically do an "audio ray trace". If you can hear this person swinging an axe, you can hear this person talking. A distance slider of some sort might be impractical, though given that the game does have some application of this already for /say and /yell I don't think it's terribly difficult to apply to bubbles.
And as I said above, if you hit enter with the log closed, it would just bring up a text entry box with a widget icon to switch to the log mode.
Spam throttling has so far not worked for RMT. As evil as it sounds, if we're talking about QoL features, QoL features should be things that commited players can toggle, not throw-away accounts. Because bubbles will take up an obnoxious amount of screen real estate it's better to only put auto-translate text in bubbles if they're not sufficiently far in the game, and put whatever text in the log if they're not that far along. Maybe place holder it with a (!) bubble to indicate they are talking if you're not close enough to see their mouths moving.
Going back to Mabinogi and at least Ragnarok online, people will abuse persistant chat as a way to sell things, RMT or not. Parties are already abused for this in every game, but at least you can turn that off, or only look at party messages when you're looking for a party.
How many people can not formulate an idea to less than 140 characters? I picked this as a common theme, but what you really want is people to write short sentences and the persistence of the message is long enough to read. You don't want someone to be able to copy and paste War&Peace and then have their avatar recite the entire thing line for line over the course of a few hours. Likewise most spam simply tries to make their spam posts as large and fast as possible.
Hence, no bubbles near the market boards, aetherytes or bells. Outside of the home zones, where spammers seldom go, you can tone down the draw distance limits so that you can have a party walk/run/ride together within 30 yalms of each other and not miss anything.



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