For the content and the story behind each dungeon or raid and to become stronger for pvp. There is NO reason doing arenas , dungeons, and raids if gear is only cosmetic. That means my efforts of complete a hard raid of a tough battleground go to waste... Do raid , arenas and other things for WHAT???? To kill monsters more easily?????? Thats funny and makes me feel stupid. In MMORPG you must have lore, good questing experience, dungeons , raids and pvp... Final fantasy has it all except for pvp...