I definitely understand complaining about the stupid EU magazine campaign, and I could even understand complaining about the JP 7-11 campaign, but I don't understand how anyone could complain about the NA Amazon campaign. Last time we could literally get the codes for free (although it looks like they've covered the loophole about pre-ordering games this time). Even without that, we still only have to spend $20 on stuff we would probably get anyway (or just get a FFXIV game card), and we don't even have to leave the house.