Yes, 1.0 would've been better if it had better gameplay: not only it was bad from a fun perspective (slow combat, clunky menus, etc), but it was also bad from a technical and design standpoint (graphic were so high yet unstable nearly no pc could play it, and areas were copy&paste mess with basically no thought process). 2.0 was a success not only because it was a more recognizable game (it's basically your usual Wow-clone with tab targeting: everyone knows that) but also because it WORKED, it actually worked for most computers and believe it or not, there are people who have low-end pcs because of budget problems. I'm one for example!
So while I have no basis to confirm my point, this is called "an educated guess": if 1.0 played similarly to 2.0 it would've at least succeeded to stay afloat.
If anything, if my guess is wrong and 1.0 would always be bad regardless, then there was something else that was fundamentally broken to begin with, beyond graphics and technical issues.
On top of that, 1.0 was somewhat fan-servicy...why? Well it tried to recapitulate the shadow of its previous game, ffxi. Again this is all "educated guesses" but think about it: the gameplay was slow, clunky, very menu based, the travelling was mostly on foot despite the anima thing and the world was more seamless...while I haven't played it at all from those videos I saw, the game really looked like FFXI-2 rather than a new installment. The problem was it didn't cater enough for those old school fans either and only the true hardcore fans remained to the end...I mean, I saw people defending that game for how "truly final fantasy-ish" it was. What does that even mean, besides trying to be similar to their old flame FFXI? And look no further than these forums: how many people CONSTANTLY bring up ideas that are taken from FFXI?
Once again this all an educated guess, but FFXIV in both the old and recent incarnation, were always somewhat fan-servicy to some degree. It just failed on a very fundamental level (both gameplay and technical) to actually be any good on its own.
However, when I meant fan-service in my post, I meant in FFXIV 2.0: lots of stuff in here are obviously made to attract old-school FF fans...I mean we got that ff6 boss fight, we got odin, somes bosses that come from older ff games (I didn't know calcabrina was from one!) we got jobs that while some are completely off (MCH, AST) we have MANY that are from the FF world (ninja, warrior/berserker, Red mage, Samurai, etc). Not only that but we got "other" kind of fanservice: we got cat girls, cute lizard girls that shouldn't exist and most of the races are quite literally rip offs from ffxi. In addition, we got many references from previous games: those galrean dudes are obviously the judges from ff12, the bipedal mount (i forgot its name) it's from ff6, a lot of costume rewards are from older FF games (Cloud, cecil, tidus, yuna, etc) and the list goes on.
And before you say anything, I'm totally fine with fan service: I honestly don't care about any FF related stuff but I know people like it - I liked persona 4 dancing all night for crying out loud. But, if the fanservice gets priority over gameplay, then problems will start to arise because only those few will really truly enjoy it, but being niche doesn't bring money anymore. Look at Wildstar to see what I mean.
So to answer also at Berethos about drastic changes, what I mean is to take what made ARR good and improve on it: things like tome grinding should be tweaked in order to improve itself but instead it's a carbon-copy of ARR without any changes. Dungeon works the same way but how about additional objectives like timed runs, an achievement for specific actions and additional reward for that? Dungeons don't have to be hard to be fun: they just need a reason to be re-run. Need a proof? Just look at EX primals: they have mounts that promote re-runs constantly. You think they would be alive to this day if they hadn't? I just want the same kind of treatment for the rest of the game, that's all I meant!
PS: while the taste is subjective, just because final fantasy is popular it doesn't necessarily mean it's good. CoD is popular and it's pretty much filth. However, I have played games that deliver better in both storytelling and gameplay that, Final fantasy now seems mediocre to my eyes: I loved the Shin Megami Tensei since Digital Devil Saga (not just persona), but also other games like the Atelier series (they looked like fables, which is nice) and the Ar Tonelico trilogy (very interesting lore and characters), as well as older gems like Suikoden and Shadow Hearts (No koudelka unfortunately, but SH2 is my favorite of all time).
What I'm trying to say is, FF and SE in general don't really inspire me to buy their games anymore (FFXIV is pretty much my first and last game from them ever and I don't even think I might try the expansion either) because of their quality drop: I rather spend 90 euros in CE for a series I know that is good because of their previous titles like Atlus (not just persona, but Etrian Odyssey is amazing and Shin Megami Tensei games are top notch games despite their difficulty) or even Gust (Atelier games are often hit and miss but Ar Tonelico is one of my favorite trilogy around but I can't wait for Blue Reflection and Nights of Azure 2) than any latest SE games, considering what they've done (not just 1.0, but also many bad spin-offs like Theatrhymn, Dissidia, World of Final Fantasy and final fantasy explorers).
Call me narrowminded or stubborn or whatever, but I have only so much money that I can spend and I don't want to make a crapshoot anymore: I'll just stick with what I know.