[Stormblood Budget] Where all the money's gone ?

[Berethos]

This is why WoW, very early, was talking about Mythic+ dungeons, Artifacts and open world legendaries. People want to be surprised, without surprise its hard to get people hyped.

At least one of those had its hype noticeably dampened by the same thing that leads to surprises - their focus on making major changes with each expansion.

One of the first questions after artifacts were announced was if we'd use them past Legion. That they are meant to be a single expansion feature killed a lot of the hype...

So as I said above...double-edged sword that cuts both ways.

@Alleo - they use the word revamp, not overhaul, as it carries a lighter connotation that is more about iteration than drastic changes. They were also pretty quick to clarify that it wouldn't be massive changes (esp in light of how many latched on to the idea of it becoming action combat for some reason) and have maintained that position since.