I didn't want to add another thread to the pile of complaints about the latest additions to the cash shop, but I felt I needed to add my voice to this and a post hidden in a thread isn't going to attract as much attention.
I'm not overly happy about the idea of a cash shop - I remember the FFXI days where if you missed an item in a previous event, you could often buy it again at the next one, but I digress.
Regarding the cash shop, if I like something enough, I will get it since there's no other way to have it. To date I have purchased a platinum wedding package, a Fat Moogle mount and a wind-up Urianger so although I have used the cash shop before, I don't buy everything they add either.
The point of this thread is to ask why must items purchased on the cash shop be restricted to one character until further purchases are made for alts? I'm mostly referring to old event equipment, mounts and emotes here. Since I purchased the wind-up Urianger and wedding package a while ago for my main, I've made and play several alts. I don't think it's right that alt players should have to pay more - it's almost like we're being punished for not buying loads of fantasia or something.
I only bought the Fat Moogle mount because it was account wide, can't everything be like this on the Mogstation? It just feels like greed at this point.
tl;dr: SE, if you must have a cash shop in a subscription based MMO, can you at least make items purchased be delivered to all characters on an account?
EDIT: I hope you can see that by restricting sales to one character per transaction rather than making it account wide, you're quite possibly losing more sales than you stand to gain.