I may be mistaken, but endgame in my understanding is simply content added at the end of the existing content, for players to experience once they have completed all that pre-existed.
By that definition, all of what I stated counts as endgame content.
Based on what you and the OP are saying, though, you want WoW's massive, spanning raid tiers with 3-4 levels of difficulty and gear bloat. To which I say no thank you. I'll take my dress-up Barbie, beautiful encounters, and splendid storytelling any day.