Mog Station is overpriced.

[Bourne_Endeavor]

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Because offering to pay for something increases the probability you'll get it. Keep in mind, the Chinese dress wasn't free for China either. Why would Square make it obtainable in-game for us? And those mounts you mentioned were never intended for any other purpose but to be cash shop exclusive. People have the misconception all of these items would be made available in-game if only other people would stop asking/buying cash shop stuff when they just wouldn't be made at all. Furthermore, if companies didn't have cash shops and DLC as an option, you can be assured game prices would skyrocket instead. They aren't going to eat the added cost of game development. So if you'd rather pay say, $79.99 for Stormblood instead of $39.99. I guess that's an option. I prefer the ability to opt out of extra costs.