My problem is that they try various ways to get people to do PvP and only like 1% of people give a rat's behind about it.
If you make PvP more enjoyable instead of a Zerg Rush, mindless zombie dance off with 5 skills then maybe people will care.
PvP is this games weakest of all content and it needs to be seriously thought through.
Front Lines was a good idea, they need to take a look at their other Team focused PvP game called Fantasy Earth Zero
[Being one of my fave mmos before shutting down and my fave PvP game ever.] and see what they can do.