It has lots to do, just no real reason to do any of it... Most of the reasons are very temporary... Once I've done Binding Coil and seen the story, what reason do I have to go back? After I've got my bird drop, what reason do I have to do Ravana (EX)? The best SE has come up with is new crafting recipes (but I'm swimming in Gil without even trying because of ridiculous things like the Challenge Log and Aquapolis) and Wondrous Tails... Wondrous Tails I look forward to, but it's still only 9 pieces of content a week for rewards I perhaps don't even care for... Need to see how it turns out for now... Even new content ends up suffering from this... Just because of how item level is handled, I've simply stopped caring about it... I'll do stuff I enjoy, but ultimately that's not going to retain my interest for long... I'm not going to grind Sophia, for example... Why would I? I've completely stopped caring about item level these days, it means nothing and pretty much does nothing, what with how easy 95% of the game is...
What I want is a solid reason to do all the content the game has to offer... That's why I enjoy the Zodiac weapons grind these days, it offers solid reasons to do specific content... I upgrade those weapons and I feel like I'm on a reasonably entertaining quest... The reward though... That's where this game keeps falling apart... "Glamour is the true endgame", that saying is very accurate, and I just don't like glamours... I don't like adjusting the look of the weapon I'm using... I like Balmung, I want to use Balmung... Instead I'm using something completely different and just adjusting it to look like Balmung... That's why I suggested replacing character progression with gear progression... Let me level up Balmung, by doing all sorts of content, to a current item level... I'd find that enjoyable, and does it negatively impact new players? They'd still be able to sight up next week and get i250 around the same time as me...
The content itself is also slightly problematic though... Hunts I think are utter garbage, as is Diadem... Palace of the Dead is OK, but it's still wasting a great deal of potential IMO... Even Trials and the like, while usually very visually interesting (and dat music never disappoints), are ultimately getting on my nerves... Another square/circular arena? Snore... Steps of Faith, before it was nerfed, was perhaps my favorite Trial, just because of how different it was and how it successfully created a tense atmosphere that sadly can't really be experienced these days... All the Primal fights have no weight to them, but Steps of Faith did... Sigh... This is going to turn into a Hamlet Defense rant if I'm not careful... Besieged was so damn perfect, why did Yoshida downgrade Hamlet Defense to FATEs instead of upgrading it to surpass Besieged? T_T
All the more reason to make it last, no? How much time and money went into producing Binding Coil? What's the point of it these days? That has been a longstanding issue I've had with the whole "themepark" approach to MMO development... It's ultimately wasteful... No where is this more apparent than with PvP... Go over to those forums, you'll find no shortage of people who want Seize or Secure to be relevant again, but SE is making the most themepark MMO possible, the decommission old rides and replace them with new ones, and Shatter is kinda crap... I really end up loathing this kind of approach to content when stuff like that happens...
Yes, what I'm suggesting is ultimately a grind, and not everyone is into that, but... So what? If you don't want to grind, don't... If I undertake a long grind to upgrade my Balmung to Lv60 and to a current item level, by doing all the content between 2.1 and 3.4... How does that impact you? If you don't want that kind of grind, just get the current item level weapon through whatever system suits you...
I mean really, with the way progression works in this game... They've set themselves up to fail, at least IMO... They need to churn out new content patch after patch, because simply none of it lasts particularly long... Christ, the final stage of the Void Ark raid isn't even announced yet, and it's already dead in the water IMO... Item level progression is just too predictable, and ultimately just has no impact... 3.4 isn't out yet, and I already don't care about i250+, why the hell will I care about the rewards from the next 24 man raid with that in mind? Item level doesn't give me any sense of character progression anymore, the only thing that does is the Relic quests, and the Anima quest is just really really bad IMO...
It takes them time and money to produce this stuff, and it just goes to waste IMO... I really wish they'd provide a solid purpose to all this stuff, even if it's just an optional grind I can put myself through...