I just don't get it. The 'Final Fantasy' name isn't obscure. Multiple companies should have been jumping at the opportunity to do a promotion with Square Enix. With that in mind I'm baffled that we didn't get something more mainstream and accessible.

If it's due to complicated laws then...let us know which, exactly, got in the way. At least then those of us who care about such things can raise the issue with our local politicians.

Personally I just wanted something simple. I wanted to throw money at something, get a code and then receive the items immediately. Instead people are encouraged to panic - what if the magazines don't arrive? What if the codes don't work or aren't available? Some people have already been misled into subscribing to the magazine when they do not need to.