I was really careful. I resent the implication that I wasn't.
Please actually look at the fflogs links before crying about the sky falling because I'm looking at a potentially flawed source.
That one I linked is just a PLD in a good group comp (slashing debuff, NIN/MCH buffing him) that is minorly catered to his dps, since it allows him to (almost undoubtedly) run the entire fight in Sword Oath.
That's called a good Paladin, and one that should be modeled after if trying to bolster your DPS on that fight.
You can look at his cooldown rotation and see that he uses things pretty much on cooldown to keep mitigation flowing while remaining in Sword Oath to dish out maximum damage.
I didn't pick out the #1 parse - http://www.fflogs.com/reports/cX9LKh...pe=damage-done - because this group uses a peculiar tank swapping strategy, undoubtedly aimed toward maximizing tank dps, since their tanks are two of the best in the world.
Nor did I take the #2 parse - http://www.fflogs.com/reports/GLNBfd...pe=damage-done - because this PLD is the OT in the fight - a scenario that can't be assumed to be the case when playing PLD in endgame content.
The next one, Ykoj, had no notable cheese to his dps and was the acting main tank for the entire fight, start to finish. He even took all three concussions. That, in my opinion, quantifies a good parse that should be modeled after if trying to maximize your PLD dps. I wouldn't necessarily suggest running Sword Oath in 100% of the fight until the group is comfortable enough, but looking at what he does in that fight will help you improve your personal dps, even if you're stuck in Shield Oath.
The best way to utilize the resource, though, @OP, is to use the Search Fights... function and narrow it down to your particular group composition and see what Paladins with that group comp are doing. If your dps core is DRG/MNK/BRD/BLM and you have a DRK OT, for example, you'll never be able to come close to Ykoj's parse, but you could instead look at this guy:
http://www.fflogs.com/reports/dCHWzM...pe=damage-done
And try and see if that lines up with what you do. The PLD is MT there, too.