I'm lucky I managed to get hold of the ASUS version of my card with the DirectCU2 cooler, keeps it running cool. A reference model would of probably burnt out by now.

I remember when I tried to run FFXIV on my laptop and the GPU chip melted... (not lying) it hit 85c or so then stopped working had to replace the motherboard...lesson learned lol.

I'm amazed my CPU keeps below 50C during FFXIV with a stock cooler yet my graphics card is at 65-70c with 2 massive fans spinning at 4200RMP on it and 2 12cm intake fans blowing 67cfm air onto it its insane how much this heats up a card.