Quote Originally Posted by Risvertasashi View Post
There's an alternative to horizontal too. Simply, add more content and focus on the content design.

Problem is, modern MMOs have trouble thinking outside of "raid" and with how raid design has been conceptualized, there's not really much that can be done except trying to find a yet undone twist to mechanics or combine them in some way.
So, add new content, but don't add any gear better than the old stuff? Wow, players will just be lining up to run that