There's nothing to even work towards in current endgame i.e. Alex Savage.

At least Coil also had an awesome story to go with the usual humdrum gear collection, Alex gives you the story on a silver platter in the form of Normal mode (although the Alex story reads like a bad fanfic) and there's no need to get the gear because it'll be outdated soon enough anyway.

At this point, it's quite clear that what is understood as "Endgame" content is not important to SE and they're much more interested in creating quirky content like Lords of Verminion that will be popular for a month or so before dying the same death that PVP did.