Hunts needed something to help revitalize them. People still do S ranks occasionally, but it's gotten hard to find enough people to take down an A rank. Hopefully this should help get people interested again, so we can get back to having some social interactive open world content again. I'm really looking forward to that.

For those who don't like it, there's the solo daily/weekly ones, and the Void Ark thing, so I don't really see why they should begrudge those of us who want the chance to do the hunts from getting something for them.