I personally think the big issue was how they went about Alex - Normal.

* There was little to no challenge once people understood the base mechanics;
* The developing story had nothing to do with the encounters;
* The gear there was obsoleted three weeks into its existence by both AS and Eso gear simultaneously;
* and They didn't even give it anything rare or exciting to chase.

The only thing I've head that's really worth doing it is if you're gearing up an alt. Otherwise, if you're not and/or just want to do something relevant with your main, your options are Eso, AS, or bust.