Emotes in the cash shop..

[Akselier]

Then the cash shop debuted with its exclusive mount and minions. Then EB. Then exclusive dyes. I see an all too familiar MMO pattern/trend being taking root in the game and it's irked me more and more every time something else is added, especially something exclusive.

Yeah, not having a particular shade of color to your armor or a minion following you around can really ruin your FFXIV gaming experience.