Emotes in the cash shop..

[Lyaha]

This also a way to reward players that play the game since longer than you do.

Reward players..? Are you high?

"Let's reward players by having them give us more money for content that could be used to.. well.. provide gameplay!" Great logic there.

As for the argument 'other companies did it as well!' umm.. screw Blizzard, I know full well they're at fault for this entire cash shop in sub based games problem, idiot WoW players accepted being screwed over by purchasing 20 euro mounts.