Please remember that 2 years ago SE was in the red, the big one, FFXIV 2.0 was the last hope of this studio to avoid more loss. FFXIV is a miracle, it could have never come back. Now that their are finally making money and do great things, people are not happy so what do you want ? SE is in a phase where they need money to strengthen their position and their results. Plus to all of you who are unhappy with this cash shop, SE is not the 1st to do it, then no one force you buy in game goodies and emotes. So if you don't want to spent more money you don't have to. If I was thinking like you, i'll be like : why do 1.0 player have laurel gobbue and legacy chocobo and not the other? we also contribute to the game frome 2.0...

This also a way to reward players that play the game since longer than you do.