Does it have to? If you notice now on the launcher before you login it just says 'FINAL FANTASY XIV', and only shows the ARR or HW logo after logging in (depending on whether you have the expansion installed or not). SE now regard ARR as FFXIV, and 1.0 has been effectively abandoned and forgotten in every way shape and form. Like it or hate it, the fact is, as far as SE are concerned, the Lodestone is correct - FFXIV really did launch two years ago.