PvP ranks to a "fresh player"

[Shippuu]

I just feel that the new PvP gear is out of reach for casual-ish players who have not been able to keep their PvP rank up to match their real level.

Pretty much as it should be. You already now have access to all the other PvP armor at no rank requirement and severely reduced costs.

Just like there's rewards for people who put a lot of time and effort into PvE, the same goes for PvP.