Yo, SE, Is it true?

[Corrderio]

No mention of Hironobu Sakaguchi, so still not going to help SE.

[Cairdeas]

No mention of Hironobu Sakaguchi, so still not going to help SE.

Sakaguchi loves surfing in hawaii too much to go back to japan.

[Corrderio]

Shame to, he was pretty much the backbone of the company.

[raseol]

I don't care about the company name. I care about the games.

I agree, nothing would change. Besides, as i understand, all the guys who made the great final fantasies are gone now.

[Atoli]

As mentioned by some already, people need to realize you can't go back to the past by just changing a name.

That's like thinking a girl who was called Olymphusine Horriblenamingsense by her parents, who changed her name to Paris Onenightin as soon as she was old enough, and who was teased in horrible ways because of it, would become the innocent young girl again just by changing her name back to Olymphusine.
All those memories of being bullied would still be there, everything she did while her name was Paris is still there.
She's NOT the same Olymphusine as before.

Square Enix could call themselves CocaCola for all I care if that name wasn't protected yet.
It wouldn't change a thing about what kind of games they make, how good those games are or anything else.
Even if they called themselves Squaresoft again, it wouldn't be the Squaresoft you once knew.

[Cairdeas]

I agree, nothing would change. Besides, as i understand, all the guys who made the great final fantasies are gone now.

*Cough*
Akitoshi Kawazu and Tanaka both still do major work for SE >.>
Kazuhiko Aoki Still works there if I understand right.
Takashi Tokita Is head of D7 at SE
Hiroyuki Ito still works there
Yoshinori Kitase Is a Manager of PD1 at SE
Tetsuya Nomura, Kazushige Nojima, and Yusuke Naora are all working on the FFXIII Games
Shinji Hashimoto is still there.
Toshiyuki Itahana I believe is still there.

Besides Sakaguchi, who exactly are you missing?

[Synthesis]

But it still won't ever be the same as Squaresoft.

They could join ideas together that time. Great products from that era.

[Ferth]

The world is no longer square, and this change won't make it so.

That being said, didn't they get copyrights on the "Square" moniker back when they made Final Fantasy: Spirits Within? and it was going to be their movie branch or some jazz? Had a different logo and everything, and then the movie was a colossal flop?

All in all, if they try to re-brand as Square all I imagine it will mean is that they paid some lawyers a bunch of money and it won't change anything in the actual business end.

...and I won't get to call 'em Squenix anymore.

[Winterclaw]

For the people for rebranding: it's completely useless if the company acts the same.

A company with a new logo producing the same old stuff is still going to produce the same old stuff.

[NefarioCall]

Besides Sakaguchi, who exactly are you missing?

The crew of Xenogears.