39.99 to 129.99 for expansion pshh... yea right!

[kyuven]

3DS games, they're all $40. So it's technically the lowest point cost for a brand new game.

In the U.S.
In Japan they MSRP for sometimes more than 5000￥, which is about $50. To give an example, well...here: http://www.amazon.co.jp/%E5%A4%A7%E4...5&keywords=3DS
Please keep in mind i'm pointing out the MSRP, not the discounted price only Amazon seems to get away with in Japan (they have bonkers laws that says the copyright holders can dictate pricing in stores, but Amazon apparently uses a loophole or something)
Americans are quite...finicky...about how much they're willing to pay for things. Japanese marketers hate us for that reason.

[Callinon]

Americans are quite...finicky...about how much they're willing to pay for things. Japanese marketers hate us for that reason.

Man... that's sure a crying shame. Didn't know that about Japanese manufacturers though. That's interesting.

$40 is fine for an MMO expansion. $50 is even fine for an MMO expansion.. because currency changes value over time.

I can only assume that people complaining about the price point fall into one of the following categories:
1: Someone playing their first MMO and had absolutely no idea. Education fixes this. Sometimes.
2: Someone from the EU who is getting, frankly, boned. Only SE can fix this, and they don't seem to be in a right hurry to do that.
3: Someone talking about the physical collector's edition. This one does seem a little pricier than it maybe needs to be. But honestly, if you're one of those people that buys collector's editions of things, you should be used to it by now.